In this episode of Basket Case Clubs, Michael and Steve simplify the process of preparing a strategic plan. The examples you'll find by Googling a 'sports club strategic plan template' will give you a place to write down some actions, but they won't inspire transformational improvements. A strategic plan should inspire! And for inspiration, you need 'emotional juice'. The fun of strategic planning is about connecting with why people join, and more importantly, what keeps them coming back. And then, forget SMART objectives - think big! Set inspirational goals or outcomes to motivate action. There aren't many showcase clubs that don't have an inspiring strategic plan...
