In an age dominated by digital marketing, Councils nationwide might question the significance of traditional signage. At CPR Group, we emphasise that while digital outreach is transformative, the essence of on-ground signage for community spaces remains pivotal. Effective signage serves as the forefront of a community’s identity, leaving lasting first impressions, reinforcing brand values, and notifying locals of seasonal events or offers. To truly capture your community's heart, the synergy of stellar design, clarity, and timely updates is paramount.  A harmonious blend of appealing aesthetics and clear messaging can substantially bolster appeal and trust within the community.

Unlock your organisation’s potential with the power of effective marketing. By understanding your target market, you can craft messages that resonate with potential members or sponsors, making your organisation more appealing and impactful. From understanding your audience's interests and needs, to finding the best channels to reach them, targeted marketing is a game-changer. Embrace this strategy to see an increase in membership, volunteer involvement and sponsorships.

Having a clear mission and vision is imperative for success in any organisation, be it a business, non-profit, or even a personal endeavour. These carefully crafted statements not only establish the purpose and direction of your efforts, but also act as a powerful driving force that inspires and unifies all stakeholders towards a shared objective. Join us as we delve into the transformative power of mission and vision statements, discovering how they can shape and propel you towards unparalleled success.

Marketing in clubs and not-for-profits usually isn’t at the forefront of volunteers' minds, mostly because they’re focussing on other important things. Marketing can be the solution to many of the issues that volunteers face within their organisation. These issues can include recruiting new members, gaining new members, finding sponsorship deals, and the list goes on. This marketing series dives into the details of how you can turn your club around and make your life as a volunteer a bit easier by finding a marketing strategy that works for you. 

Everyone who plays a role in the not-for-profit sector, whether as a volunteer, administrator, Council officer or peak body rep, needs to understand that 'not-for-profit' is very different from ‘no-profit'. This article provides a timely reminder about the true meaning of the term ‘non-profit’.

Are there things you do in your club that haven’t changed in more than 10 years? In that time, how has the world around you changed? In this article, Michael Connelly explores how people’s natural fear of losing what they have can be holding clubs back from making sensible changes that can lead to better growth and prosperity.

The Basket Case Clubs - Marketing Series turned its focus to canteens. In sports clubs, canteens should be viewed as a separate business unit, with their own marketing. Your canteen marketing could be so much more than just rolling up the shutters and hoping for the best! Many sports clubs are missing out on opportunities to generate more profit from their canteen, falling victim to the misconception that not-for-profit clubs and organisations can’t be entrepreneurial. When your marketing messages are relevant for your audience, it can have a big impact on your club’s profits.