Benefits of Photo-Real Visualisations for Master Plans
Sport and recreation master plans can be like jigsaw puzzles. There are many pieces, and sometimes it takes time to work out just where everything fits. To make planning projects come together effectively, a picture really does tell a thousand words!
Master planning begins with developing a thorough understanding to a site. This includes stakeholder and community consultation, as well as analysis of other facilities in the region, participation trends and local demographics.
The results of consultation and research are then used to design the best options for the site. These options can be tested through further engagement with stakeholders to determine the best future for the site, which is confirmed on the final master plan.
Once endorsed, master plans can be used for capital works programming, club and association planning and to inform funding applications for grants.
But for a community to truly support a sport and recreation master plan, it must be visually engaging.
For instance, think about modern advertising. The most effective advertising nowadays is based on captivating imagery, usually with only a few words. Master plans should therefore be captivating to connect with people in the same way as effective advertising. A master plan tells a story of what could be. That story must be instantly recognisable by the people who will use the site.
Reinforcing the visual arsenal of a master plan, three-dimensional artistic impressions and photo-real visualisations add legitimacy and legibility to the plan. These 3D images can connect with people in a way that a thick report never will. This is especially true for those in the community who find it difficult to visualise future ideas for a site from a top-down planning view alone.
Rendered perspective views and photo real visualisations can give stakeholders, government officials and potential investors (e.g. sponsors and grant agencies) a real feel for the vision of the master plan. These illustrations are tangible tools that are instantly recognisable.
As part of a master plan package, artist impressions, perspective views and photo-real visualisations provide a greater understanding of the planning outcomes for community stakeholders and serve as powerful marketing tools to encourage investment to help achieve a site's vision.
