For many years, CPR Group has stood for practical advice, strong relationships and meaningful outcomes for the organisations and communities we work alongside.

From our beginnings in 1997, CPR Group has grown steadily in both scope and impact. What began with a strong focus on planning and support for clubs and community organisations has expanded into a broad advisory offering spanning governance, strategic planning, organisational development, facility planning, funding, training and capacity building. Today, our work supports councils, government, peak bodies, universities, clubs and not-for-profit organisations across Australia.

As our work has evolved, and we head towards our 30th year, we have reached an important point in our own journey.

We are proud to share that CPR Group is becoming CPRG.

This is not a change in values, people or commitment. It is a change in how we express who we are.

The original name, Connelly Project Resources Group, has been an important part of our history. It reflects where the business began and the people who helped shape it. That legacy matters, and it will always remain part of our story.

At the same time, our work today speaks to something broader.

CPRG now stands for Capability, Purpose, Resilience and Governance.

These four words reflect the outcomes we help create every day.

Capability is about building the skills, systems, confidence and structures organisations need to operate effectively.
Purpose is about helping boards, leaders and communities stay connected to why they exist and what they are trying to achieve.
Resilience is about preparing organisations to respond to change, manage pressure and remain strong over time.
Governance is about ensuring the right foundations are in place for sound decisions, accountability and long-term success.

Together, these ideas better describe the work we do now and the direction we are continuing to pursue.

This brand evolution gives us a clearer and more future-focused identity. It better reflects the breadth of our services, the maturity of our work and the role we play as trusted advisors to organisations navigating complexity, growth and change.

Importantly, while the name is changing, our approach is not.

We remain deeply committed to practical support, high-quality thinking and outcomes that make a real difference on the ground. We still believe in strengthening organisations so they can better serve their members, stakeholders and communities. We still value relationships, clarity, responsiveness and work that leads to action.

CPRG is a natural next step. It honours where we have come from, while providing a stronger platform for where we are going.

We are excited about this next chapter and grateful to the many clients, partners and communities who have been part of the journey so far.

Same commitment. Clearer focus. Stronger future.